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Marketing Management

Introduction to the course

The purpose of Marketing is to identify and satisfy customer needs. It consists of tasks and decisions aimed at distributing goods and services to consumers so that the objectives of the business, consumer and society are achieved.

Personal Traits
Marketing managers should be good communicators, think clearly and be persuasive. They need to be good listeners, able to understand other people’s point of view without losing sight of the original objective. Numeracy is a fundamental requirement as they use figures to analyze sales and market research data, in planning and pricing.

It is also an advantage to be creative, enthusiastic, pay attention to detail and have sound judgment in order to initiate and carry out specific projects

Career Opportunities:
Marketing Manager, Sales Assistant, Call Centre Personnel, Sales Consultant, Advertising Creative, Sales Agent, Commission Agent.

General Registration Requirements:
1. Student's & Parent's certified I.D Copies
2. ID Photos,
3. proof of residential address
4. Registration fees and your Matric or equivalent results

Course Structure
Core Subjects (Compulsory)

N4
Entrepreneurship & Business Management

Introductory Accounting
Marketing Management
Management Communication
Introductory Computer Practice

N5
Marketing Management
Sales Management
Computer Practice
Entrepreneurship & Business Management

N6
Marketing Management
Sales Management
Marketing Communication
Marketing Research